Welcome to the Roku Studio Blog
Marketing reaches its full potential when platform, marketing activities, product, and management work as one whole. This is Roku Studio's 360° marketing philosophy.
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Does Language Really Matter for AI Image Prompting?
Prompt language is not the only factor behind AI image quality. Roku Studio's test found that several languages produced relevant visuals when the instructions were clear and equivalent.
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AI Influencers Go Viral Through Absurdity, but Can They Last?
AI influencers can capture attention through absurdity and surprise, but virality does not prove that a character will last. Here is how to turn a short trend into an IP and estimate the cost of testing it.
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World of Mascots: The Return of Artificial Figures
Brand mascots are returning because they can turn visual identity into a consistent, emotional character and an ownable IP asset. Research links them to brand attitude, purchase intention, and the path toward loyalty.
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The Problem Is Not AI Slop, but Prompting Without Art Direction
Poor AI visuals are often treated as proof of technological limits. In practice, professional results depend heavily on how people translate ideas into visual direction, test outputs, and correct them.
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Why Social Media Content Competition Will Intensify in the AI Era
Paid content, AI-assisted production, and virtual figures are expanding supply in the feed. Because audience time is not growing as quickly, organic strategy must pursue relevance and trust, not merely volume.
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