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marketing

Marketing

AI Influencers Go Viral Through Absurdity, but Can They Last?

AI influencers can capture attention through absurdity and surprise, but virality does not prove that a character will last. Here is how to turn a short trend into an IP and estimate the cost of testing it.

Branding Marketing

World of Mascots: The Return of Artificial Figures

Brand mascots are returning because they can turn visual identity into a consistent, emotional character and an ownable IP asset. Research links them to brand attitude, purchase intention, and the path toward loyalty.

Marketing

Why Social Media Content Competition Will Intensify in the AI Era

Paid content, AI-assisted production, and virtual figures are expanding supply in the feed. Because audience time is not growing as quickly, organic strategy must pursue relevance and trust, not merely volume.

Marketing Business

The Smart Agency Needs Fewer People, but Better People

Workforce reductions are not a passing talking point. AI and modern operating systems allow agencies to work with fewer people, fewer decision layers, and clearer accountability.

Marketing

Does Viral Content Always Increase Sales?

Many brands create entertainment content to chase engagement and views but fail to communicate product value. Virality supports sales only when attention leads to a clear reason to buy.

Marketing

Brand Ambassadors Are No Longer Enough: The Strategy Shift Since 2024

Brand ambassadors are still relevant, but they are no longer the sole center of marketing strategy. Since 2024, brands are building a broader influence system: creators, communities, customers, and product proof.

Marketing

AGC, AI Assisted Scaled Content, and Index Spam: What Google Actually Says

Google does not prohibit content simply because AI helped create it. Risk arises when scaled production is used to manipulate rankings and produces unoriginal pages with little value for users.

Marketing Business

Why Tumblers Leveled Up Into a Lifestyle Product

Over the past three years, the tumbler leveled up from a plain drink container into a lifestyle product. We break down the data behind this phenomenon: from the running boom to the power of social media, to the brands that caught the momentum.

Marketing Business

AI and the Creative World: The Biggest Disruption in Creative Industry History

Based on McKinsey and Deloitte data, AI integration is structurally reshaping how creative agencies and marketing work, from content production speed to the size of teams needed.

Marketing Business

Welcome to the Roku Studio Blog

Marketing reaches its full potential when platform, marketing activities, product, and management work as one whole. This is Roku Studio's 360° marketing philosophy.

Design Marketing

Why Motion Design Makes Brands Feel Alive?

Motion is the language of emotion. We explore its role in shaping brand character in the digital era.

Marketing Business

Roku Studio: Not Just Another Agency, We're the Anti Agency

Roku Studio is the anti agency that creates work which looks great and delivers results, through 360° marketing capabilities focused on two forms of conversion: sales and engagement.